Publicity lets the world know who you are, what your company
offers, or the urgency of your cause. Whether you want to draw
in new business, establish yourself as an expert, or introduce
a new concept to the community, free publicity is the cheapest,
most credible way to do it. This newly updated edition of a
classic guide to obtaining media coverage includes tips for
using email and the Web to reach publicity gatekeepers, along
with the basics of earning ink or airtime. It also covers:
o Getting started-how to overcome fears, feel comfortable, and
think like a publicity hound.
o How to write tip sheets, pitch letters, and press releases
that
roll out your message and keep you in people's
minds and
files.
o Performing on radio, TV, or the Web like a pro.
o How to be easily found through the search engines.
Publicity is the best bridge between artists and collectors.
This book explains how to: fashion an effective PR plan; make
publicity and advertising work together; create media lists,
press kits, and pitch letters; and prepare press releases that
get results. Sample forms, letters, and press releases can be
photocopied and adapted to your needs.
Reader reviewr: Kay Borden explains to you a) What newspaper
editors look for in a good news release. b) How to write a release
that gets the editor's attention. c) Brainstorming on ideas
for releases. d) How to follow-up with editors. Kay includes
quotes from over 100 newspaper editors on what they like and
don't like about releases. My first news release resulted in
a $5,000 order! If your business needs publicity—get
this book!
The manifesto for waging a street-smart publicity campaign with
no- or low-cost strategies from one of Hollywood's most successful
publicists. In clear and concise language, Michael Levine reveals
the procedures he uses every day to get press on major stars,
and how these techniques can be used on little or no budget
for any business or endeavor.
Revealing the insider secrets learned from years of experience
and explaining how these low-cost, high-powered techniques can
carry readers to the top of the market, this guide offers a
crash course on how to get oneself noticed.
Comprehensive and highly engaging, The Complete Guide to
Publicity covers all aspects of planning and executing a
successful publicity campaign, from defining "publicity"
to explaining the key tools of the trade, and from understanding
the media and the opportunities it holds to staging events,
speeches, benefits, and photo opportunities. Directing his advice
to anyone who might need to craft a publicity plan—small
business owners, non-profit groups, small associations, solo
service providers—as well as to public relations and
marketing professionals searching for creative tips and insight
on how to conduct more effective campaigns, author Joe Marconi
demystifies "publicity" by revealing how it's done,
what it costs, and how to devise and manage an effective publicity
program. Completely up-to-date, the text includes helpful information
on using electronic tools, such as E-mail and websites, as part
of your publicity arsenal. Plus, real-life examples, including
actual press releases, media clips, and more, make The Complete
Guide to Publicity the ultimate handbook for effectively
generating the maximum amount of good publicity for your product,
service, or organization.
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6
Steps to Free Publicity: For Corporate Publicists or Solo Professionals,
Including Publishers, Consultants, Conference Planners, Politicians,
Inventors
Fine Art Publicity: The Complete Guide for Galleries and
Artists
Bulletproof News Releases: Help at Last for the Publicity
Deficient 
Everyone
Remembers the Elephant in the Pink Tutu: How to Promote and
Publicize Your Business With Impact and Style 
Guerrilla
P. R. : How You Can Wage an Effective Publicity Campaign ...Without
Going Broke
The
Complete Guide to Publicity: Maximize Visibility for Your Product,
Service, or Organization
